We meet with so many people that have so many ideas that they don’t even know where to begin. I liken a lot of these people to archers. They get so excited they want to throw all of their ideas out to see what sticks instead of patiently learning and waiting for the right moment to draw their bow and launch their business plan. To read about the six qualities an entrepreneur and business person needs before launching an online marketing plan read our latest blog: Hit Your Mark, One Arrow at a Time.
A lot of people ask us how we came up with the name for White Hat Social Media and we end up trying to explain the difference between White Hat and Black Hat tactics for SEO, Social Media, Comments, and so on.
After explaining it so many times we kind of smacked ourselves upside the head and thought, “Why don’t we just explain it on our website?!” As obvious as this would seem to us if we were working with a client, these things seem a lot less obvious when it’s your own company because you’re already the expert and you have surrounded yourself with even more experts that compliment your interests and goals. I suppose this is a good example of why hiring consultants from outside your business to assess your brand and online communication is a good idea. We have had some very successful and amazing people offer suggestions and help us along the way and we couldn’t be any more grateful!
Anyone who is in charge of a Social Media Campaign or Project should have these 5 very important qualities:
There are a lot of people out there with big ideas or great passions but they aren’t sure what to do with them. I wonder how many of these people are on LinkedIn and are active in the groups there. There are endless possibilities for businesses, non-profits, and anyone looking for a job or a cause. Are you LinkedIn? Read more at our blog: Why You Need To Make LinkedIn A Priority
The week of June 2-6 2012 White Hat Social Media is having a contest to see who can have the most consistent, creative and engaging social media campaign. You can win up to a $1,000 prize! Remember the 3 ‘R’s! Be REAL, Be RELEVANT, and RESPOND!
How creative do you think you can get with our contest? Challenge your creativity and engage your audience! Independence Day is a wonderful time to get started with a new social media campaign. Are you up for it?