A lot of people ask us how we came up with the name for White Hat Social Media and we end up trying to explain the difference between White Hat and Black Hat tactics for SEO, Social Media, Comments, and so on.
After explaining it so many times we kind of smacked ourselves upside the head and thought, “Why don’t we just explain it on our website?!” As obvious as this would seem to us if we were working with a client, these things seem a lot less obvious when it’s your own company because you’re already the expert and you have surrounded yourself with even more experts that compliment your interests and goals. I suppose this is a good example of why hiring consultants from outside your business to assess your brand and online communication is a good idea. We have had some very successful and amazing people offer suggestions and help us along the way and we couldn’t be any more grateful!