The most powerful way to sell anything, from an idea to a product is to begin with the ‘Why’. We can so easily get caught up in the ‘What’ we want to “sell” or “How” we want to sell something that we forget the most important aspect of sales and marketing anything, the ‘Why’. If you want change, if you want to start a movement, understand your ‘Why’ and how to communicate it!
Click Start With ‘Why’ for more.
Body parts pushing through Spandex, By Erik Snyder – Courtesy of Getty Images