“Jobs” – A Top Search Word

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We just completed a Google Keyword Research Report for a client and learned that the word “Jobs” is searched for 84,600,000 times every month in the U.S. That number is higher than any other number we have compiled for a report before and includes Desktop/Laptop searches and all Mobile searches! How do you interpret those results?

Hit Your Mark, One Arrow at a Time

We meet with so many people that have so many ideas that they don’t even know where to begin. I liken a lot of these people to archers. They get so excited they want to throw all of their ideas out to see what sticks instead of patiently learning and waiting for the right moment to draw their bow and launch their business plan. To read about the six qualities an entrepreneur and business person needs before launching an online marketing plan read our latest blog: Hit Your Mark, One Arrow at a Time.

The Difference Between White Hat and Black Hat

 

A lot of people ask us how we came up with the name for White Hat Social Media and we end up trying to explain the difference between White Hat and Black Hat tactics for SEO, Social Media, Comments, and so on.

After explaining it so many times we kind of smacked ourselves upside the head and thought, “Why don’t we just explain it on our website?!” As obvious as this would seem to us if we were working with a client, these things seem a lot less obvious when it’s your own company because you’re already the expert and you have surrounded yourself with even more experts that compliment your interests and goals. I suppose this is a good example of why hiring consultants from outside your business to assess your brand and online communication is a good idea. We have had some very successful and amazing people offer suggestions and help us along the way and we couldn’t be any more grateful!

To learn the difference between White Hat and Black Hat tactics visit our website: Why White Hat? To learn more about Andrew and I, visit our Contact Us page. We always welcome constructive feedback!

- Micah Tutay

5 Must Have Skills in a Social Media Manager

 

Anyone who is in charge of a Social Media Campaign or Project should have these 5 very important qualities:

White Hat Social Media:

“Likes” do not equal engagement! Great blog!

Originally posted on All Things Reconsidered:

Whenever anything happens 3.2 billion times per day, you have to wonder whether its recurrence diminishes its significance.

Specifically, I’m talking about Facebook’s inescapable LIKE button (perhaps you’ve heard of it). The average Facebook user clicks ‘like’ 3.5 times every day — anything from friends’ wedding photos to slapstick status updates to videos of innocent childhood relics getting blown apart by explosives[1]. Like. Like. Like. Like. Like. It’s everywhere.

The ‘like’ button has become so ubiquitous on the web and has spread so rapidly across almost every online experience that trying to explain its purpose or its power or its potentialities is sort of like explaining to your grandmother why the Kardashians have their own television show. It’s just the way things are, the reasoning goes. And when it comes to applying this indeterminate behavior to branded communications, the conversation usually stalls similarly.

Sixty percent…

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Social Media Spotlight: LinkedIn

 

There are a lot of people out there with big ideas or great passions but they aren’t sure what to do with them. I wonder how many of these people are on LinkedIn and are active in the groups there. There are endless possibilities for businesses, non-profits, and anyone looking for a job or a cause. Are you LinkedIn? Read more at our blog: Why You Need To Make LinkedIn A Priority

The Evolution of Media

Originally posted on Micah's Musings:

How much has changed?

Working in social media has given me the opportunity to hear many different people’s perspectives and frustrations with social media. So much in technology has changed but when you think about it, a lot hasn’t changed at all. Once the novelty of something new wears off, where do we stand with the people and things that we value most?  I write more in my latest article: The Evolution of Media

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